Creative 100 2023: Branded Content Innovators Changing the Game

These brand leaders are cultivating communities and telling long-lasting stories

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Brand leaders must compete with myriad forces to win over customers. These innovators—part of Adweek’s 2023 Creative 100—show that marketing is not just about grabbing attention in the short term but also about cultivating communities and telling long-lasting stories. With purpose and heart, they are building brands that people in the real world actually care about. 


Katie Beal Brown

Founder, CEO, Lone River Beverage Co.



True grit: Brown’s version of Texas-born ranch water, a tequila-inspired “no-frills, get-the-job-done” canned cocktail, helped catapult the category from niche to mass.

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This story first appeared in the June 2023 issue of Adweek magazine. Click here to subscribe.