Craft Brewers Teamed Up to Make a Single Beer, With 4,490 Brewery Names on the Label

#MakeSmallBeerBig is a group effort

This week is American Craft Beer Week. To celebrate, craft brewers have teamed up to create a single beer, which is being made using the same recipe by more than 100 craft brewers—and in an act of even greater unity, features the names of 4,490 craft brewers from all 50 states on the can.

It's a cool idea, and an interesting design, though truth be told it doesn't exactly pop. Still, it's the thought (and the quality of the beer) that counts—and craft brewers are using this week to spread their message with a movement to #MakeSmallBeerBig.

Victors & Spoils created a campaign video above. And also check out more of the ad materials. The Biggest Small Beer Ever is now on sale nationwide.

CREDITS

Client: CraftBeer.com

Agency: Victors & Spoils

Executive Creative Director: Sesh Moodley

Creative Director: Kate Kayne, Pat Horn

Associate Creative Director: Rob Lewis

Copywriter: Andrew Bridgers, Arthur Tanimoto

Art Director: Travis Brown

Account Director: Alexander Kayne

Agency Producer: Jenny Stefanov

Designer / Production Artist: Brent Erb

Executive Producer: Blaise Saunders

Production Company: More Media

Director: The Dads

Editor: The Dads

Postproduction: Postmodern