Craft Brewers Teamed Up to Make a Single Beer, With 4,490 Brewery Names on the Label

#MakeSmallBeerBig is a group effort

This week is American Craft Beer Week. To celebrate, craft brewers have teamed up to create a single beer, which is being made using the same recipe by more than 100 craft brewers—and in an act of even greater unity, features the names of 4,490 craft brewers from all 50 states on the can.

@nudd Tim Nudd is a former creative editor of Adweek.