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Seattle agency Creature has hired 35-year-old copywriter Yutaka Tsujino, formerly of Crispin Porter + Bogusky, based almost solely on the consensus opinion that the guy completely sucks. Jim Haven, co-founder and creative director at Creature, seems to have based his hiring decision mostly on this letter and on the Yutaka Sucks Web site. The latter features humorous anti-Yutaka testimonials, one of which begins: “Yutaka is the biggest scumbag I’ve ever been around. He stinks. I know all the ideas he has ‘come up with’ are something he ripped off from weird ads in Japan.
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