The commercial that's driving China crazy

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

The Wall Street Journal reports today on the above TV spot, which has become the most reviled ad in China over the last month. (Ignore the first 10 seconds of video, which are from a previous commercial.) The spot, for Heng Yuan Xiang, a wool company, features a girl’s voice reading off the names of the 12 animals in the Chinese zodiac, and an adult voice repeating the company name over and over and over.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in