Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Coke Zero released a pretty mediocre James Bond spot last month, tied to Skyfall, in which the hero hummed the Bond theme throughout. Now, the brand is back with a more dynamic clip—a video showing footage of a real-world train station stunt in which passengers are prompted by a vending machine to walk to a certain platform to get free Skyfall tickets. They have 70 seconds to get there. But the journey is made more difficult by all sorts of invented obstacles—turning the ticket seeker into a stand-in for 007 himself, having to overcome adversity before earning his reward.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in