‘Cleveland Show’ ads are man-child’s dream

Seth MacFarlane has made a career out of capturing the divided attention of the coveted man-child demographic. His latest offering, The Cleveland Show, is a spin-off of Family Guy that stars the Griffins' neighbor Cleveland Brown and his family. The show starts when the Clevelands move from Quahog, R.I., to Stoolbend, Va., so Fox started its advertising campaign by wrapping three 16-foot moving vans with the Cleveland Show logo and slogan ("Honk if you enjoy having relations") and deploying them to those veritable hotbeds of man-child activity: college campuses. Street teams dressed in mover jumpsuits also passed out sweet Cleveland Brown mustaches in an effort Fox insists was "an equal-opportunity giveaway." Hey, I know I would line up for a free porn-star mustache. Fox must have done something right, because Sunday's Cleveland premiere drew the highest ratings for any new show this season among adults 18-49, and an impressive 22 percent of all men 18-34 watching TV at the time. That'll have Seth MacFarlane giggity-gooing all the way to the bank.

—Posted by Rebecca Cullers

Previously on AdFreak:
A good day for man-children everywhere
SNY ad honors Keith Hernandez's mustache