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Livestreaming brand stunts are getting more and more popular—one of our recent favorites being the Waitrose campaign from the U.K. that showed live feeds from the grocery chain's farms. Here's a more gimmicky one from Portugal that tries to combine livestreaming with GIFs—or rather, a live-action imitation of GIFs.
It works like this: From 8 a.m. local time Friday to 8 a.m. local time Saturday, Somersby Cider is doing a livestream of a character named Lord Somersby sitting in front of a camera and making the same movements over and over—creating repetitive, GIF-like footage.
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