Cider Brand Is Broadcasting a 'Live GIF' of a Guy Making the Same Movements for 24 Hours

Hopefully he's not drinking, too

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Livestreaming brand stunts are getting more and more popular—one of our recent favorites being the Waitrose campaign from the U.K. that showed live feeds from the grocery chain's farms. Here's a more gimmicky one from Portugal that tries to combine livestreaming with GIFs—or rather, a live-action imitation of GIFs.

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