Proving John St.'s point that prankvertising has gone way too far, here's a stunt from Brazil in which an actor dressed up as Chucky, the diminutive Child's Play villain, ambushed people at bus stops by crashing through the glass of a Curse of Chucky ad—and proceeded to chase them with a knife. The stunt appears to be the work of a TV show, though it's clearly an ad for the movie, too. The best part is when the victims fight back, sending Chucky himself running for cover. It's all quite over the edge, though when you're promoting a horror movie, anything goes. Via Disco Chicken, who really hates this kind of stuff.
The Fans. The Brands. Social Good. The Future of Sports. Don't miss the upcoming Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. Early-bird passes available until Oct. 26. Register now.