Chilling Gun-Control Ad Uses 911 Calls From Night of Trayvon Martin's Killing

Stand-your-ground laws in crosshairs

Floyd Russ is getting pretty good at gun-control advertising. The Grey New York producer worked on the famous "Ed" spot for States United to Prevent Gun Violence, which won a silver Lion in Film at Cannes this summer. Now he has spearheaded the chilling new PSA below—a personal project involving four Grey staffers but not produced by the agency—that uses audio from 911 calls made on the night of Trayvon Martin's death to protest stand-your-ground self-defense laws in the wake of George Zimmerman's acquittal.