Chew Trident, have a fabulous/terrible day

A lot can happen to you in a short time when you chew a piece of Trident gum. In a matter of 40 seconds, judging by this new commercial by JWT London, you can get drenched by rain in an elevator, flown like a kite (by a kite!), sprayed with water guns by a unit of hot female cops battling a pack of black-clad bank robbers, greeted in English by a human-faced dog hanging out of a car window, and finally dumped in a giant freezer, where a polar bear shakes ice all over you. Imagine what an insane time you’d have if you chewed Trident and talked on a Motorola Razr 2 at the same time.

—Posted by Tim Nudd