Chevy Volt Owners Are Happy, Chevy Volt Ad Watchers Less So

Real people gush about their cars in stark new spots

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Quick, somebody zap these Chevy-Volt-happy folks with a taser! They need a jolt of reality. The new "Happy Volt Owners" campaign for Chevrolet's hybrid car presents actual owners extolling the virtues of their vehicles in a manner that borders on self-parody. That effect is heightened by the uneasy mashup of styles. These spots cross the old customer-centric/feel-good vibe of GM's Saturn introduction with Apple's more recent white-backdrop minimalism, minus the originality and impact of either one of those efforts.



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