Cheesy, Sexist Video Fails to Get Girls Interested in Science

Good intentions go awry


Europe had a good idea. It wanted to increase the number of women in science, technology, engineering and mathematics (STEM) fields, so it hired an advertising agency to sell ladies on science. The campaign launched with the teaser video below, designed to go viral, called "Science: It's a Girl Thing!" And it did go viral, racking up so many negative reviews and generating such a PR shitstorm that the EC removed it from the European Commission website after just 30 hours.

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