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This spot from ad shop Rothco for 98FM doesn't communicate much information about the radio station. We learn nothing of its programming, personalities or format. Since the broadcaster's in Dublin, Ireland, I'm guessing they play U2 and Van Morrison fairly often—and probably read soccer scores. As for the commercial, let's just say that when a seal appears at your feet in a puff of smoke and says "I'm a metaphor for 98FM" in a bizarre Spanish-sounding accent, it holds your attention.
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