ChapStick Gets Itself in a Social Media Death Spiral

A brand's silent war against its Facebook fans

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We're catching up on all the social media scandals today. The major one this week involves ChapStick—a brand whose marketing I don't recall ever making any sort of impact. Until now. Here's the play-by-play. ChapStick posts weird image on Facebook of a woman, backside in the air, looking for her ChapStick behind a couch.

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