CBS lays a rotten egg in its media plan

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And we thought every surface on the planet (and some off it) was already graced (or is it sullied?) with ad messages. Remember the chucklehead who had a logo tattooed on her forehead for a measly $10,000? Or the money-grubbing couple who tried to auction the name of their newborn? (Sanity prevailed, and there were no takers there.) Now, along comes CBS with its own harebrained scheme: putting its signature eye logo and messages about its new fall shows on eggs.

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