Cavemen: on the rise, or on the decline?

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So, after reading a Wall Street Journal story yesterday about Anheuser-Busch’s latest campaign (“Inner Caveman Returns to Bud Light,” subscription only), I thought I might be on to a trend: the rise of caveman chic. Think about it. Geico scored a hit by offending cavemen. FedEx got nominated for an Emmy for having cavemen attempt to deliver packages in the pre-jet/pre-Nashville Memphis era. Three makes a trend, and the new Bud Light spots, featuring Zagar

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