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It’s a great paradox of the internet that it makes a lot of real-life things seem better than they actually are. Swedish telecom company Telia plays wonderfully on this fact in a new campaign from Forsman & Bodenfors.
Don’t get a cat and watch it hoping for something interesting to happen, as it always does with cats on the internet. You’ll be grossly disappointed, advises one charmingly cynical 30-second ad. Instead, get a good wifi connection and just watch the cat videos.
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