AdFreak

Canadian Paralympic Stars Face the Elements in Fantastic (and Frosty) Ads From BBDO

Users are invited to broadcast the Games on their social feeds

Canadian Paralympic Committee
Headshot of David Gianatasio
By David Gianatasio

March 6, 2018

Some commercial shoots are fun-in-the-sun junkets more akin to client-financed tropical vacations than actual work.

Headshot of David Gianatasio

David Gianatasio

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

Recommended videos
You Might Like

Critical Questions to Guide Marketers Navigating the Multi-ID Landscape

By Manish Ahuja, VP, Head of Identity Products, Adstra

The Key to Pivoting From Pandemic Recovery to Profitable Growth

By Chelsea Wyman, Director of Retail and Brand Partnerships, Connexity

4 Strategies to Hypercharge Ecommerce for Gen Z

By Student Beans

How to Prepare for the 2021 Holiday Season

By Facebook

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"creativity"}