Canadian Paralympic Stars Face the Elements in Fantastic (and Frosty) Ads From BBDO

Users are invited to broadcast the Games on their social feeds

canadian-paralympic-committee-hed-2018 — Canadian Paralympic Committee

March 6, 2018

Some commercial shoots are fun-in-the-sun junkets more akin to client-financed tropical vacations than actual work.

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

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Canadian Paralympic Stars Face the Elements in Fantastic (and Frosty) Ads From BBDO

Users are invited to broadcast the Games on their social feeds

David Gianatasio

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