Canadian Paralympic Stars Face the Elements in Fantastic (and Frosty) Ads From BBDO

Users are invited to broadcast the Games on their social feeds

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Some commercial shoots are fun-in-the-sun junkets more akin to client-financed tropical vacations than actual work.

This wasn’t one of them.

The crew from BBDO Toronto and production house Asymetric braved brutal conditions in the desolate Yukon territory and northern British Columbia, with temperatures routinely dipping to 20 below, to shoot a series of visually stunning videos for the Canadian Paralympic Committee.

“Our athletes needed battery-heated clothing,” recalls agency associate creative director Matt Hubbard. “Lenses froze to cameras. And our drone refused to fly.



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