Canadian Paralympic Stars Face the Elements in Fantastic (and Frosty) Ads From BBDO

Users are invited to broadcast the Games on their social feeds

Canadian Paralympic Committee

Some commercial shoots are fun-in-the-sun junkets more akin to client-financed tropical vacations than actual work.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.