Can Rogers & Cowan control Cruise?

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

We would love to have been a fly on the wall during the negotiations which led Tom Cruise to dump his sister, Lee Ann DeVette, as his flack in favor of hiring Hollywood insider Paul Bloch of Rogers & Cowan. (For the record, DeVette has said she wants to spend more time on Cruise’s charitable activities.) What, after all, is the new PR strategy? For Cruise to go into extended seclusion? Though the headlines about the megastar leaping

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in