Campbell’s says soup is pretty amazing, too


Looks like oatmeal isn't the only amazing food on the shelves these days. Days after Quaker urged us to "Wake up and be amazing," Campbell Soup Co. is rolling out a big new campaign under the theme line, "It's amazing what soup can do." Campbell's intends to make a strong case for its soups, which suit every lifestyle, from dancing alone in your huge living room to eating in front of expensive drapery. More than that, Campbell's fills your body with "good nutrition [and] energy." And sodium, but they don't mention that, probably because it isn't very amazing—aside from the effect it has on your blood pressure, I mean. The New York offices of BBDO and Young & Rubicam collaborated on the campaign.