Campaign to Plant More Trees in NYC Begins by Tagging Everything That Isn't One

'Let's change that'

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OK, it's time to play "Tree, Not a Tree."

New York City has so few trees that people there might have forgotten what a tree is, exactly. At least, that's the tongue-in-cheek idea behind the New York Restoration Project's new campaign from ad agency Tierney.

The effort involves tagging objects around the city (especially in low-tree/high-traffic neighborhoods) with labels that read, "Not a Tree." Accompanying text says, "There aren't enough trees in the city. Let's change that," along with the NotATree.org

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