Burger King Is Now Selling a Mystery Burger for Those Who Like to Take Their Chances

Which bun's in the oven?

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Congratulations, it’s a burger!

From now through Sept. 25, folks forking over 2 euros (about $2.40) at Burger King restaurants in France can get one of 10 signature sandwiches, selected at random and served in an unbranded white box.

For ad shop Buzzman, the promotion brought obstetrics to mind. So, it made a spot with a young couple visiting a doctor’s office to probe their mysterious bundle of greasy-cheesy joy:

Whatever it turns out to be, the important thing is: It’s healthy.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in