Bunnies Snuggle on a Hotel Bed in the Year’s Most Shamelessly Adorable Commercial

BETC cranks up the cuteness

Cats get most of the Internet love, but bunnies can put on quite a show of devastating cuteness as well—as displayed in this new spot from BETC London for Ibis Hotels. The ad was filmed over two days in the Ibis London Blackfriars hotel, with 30 bunnies allowed to roam free in a top-floor hotel room. Supposedly the group snuggle on the bed was unprovoked. (Perhaps they cranked the A/C.) "We really wanted to highlight the ultimate comfort of the Sweet Bed by Ibis," says Neil Dawson, executive creative director, BETC London. "Bunnies snuggle up to each other and find cosy places to sleep. And what better evidence of the ultimate comfort of the Sweet Bed by Ibis than for the bunnies to seek out and sleep there on their own." Ornette Spenceley of Independent Films directed the spot. The music is a contemporary remake of "Hushabye Mountain" by Richard Hawley from the movie Chitty Chitty Bang Bang. Full credits below.


Client: Ibis Hotels

Marketing & Distribution Director, Accor (UK & Ireland): Karelle Lamouche

Marketing Manager, ibis, ibis Styles, ibis Budget at Accor (UK & Ireland): Lisa Belloni

Spot: "Bunny Bed"

Agency: BETC London

Executive Creative Director: Neil Dawson

Copywriter: Clive Pickering

Art Director: Ciara O'Meara

Producer: Olly Chapman

Strategy: Andrew Stirk

Account Director: Zoe Hinckley

Production Company: Independent

Director: Ornette Spenceley

Exec Producer: Matt Minor

Producer : Charlie Stanfield

Director of Photography: Niels Reedtz Johansen

Editing company : Final Cut

Editor: Ed Cheesman

Post-Production Company: The Mill

Sound Studio : Factory

Music : Hushabye Mountain by Richard Hawley