Bundaberg rum now apologizes for apology

The Bundaberg rum exploding-crocodile story, outlined here last week, has yet another chapter. After blowing up a crocodile in a commercial (not really) and then apologizing for it (not really), the brand has apologized for the apology. Surely the big pile of luggage sitting nearby is incidental and has no bearing on the sincerity of this latest plea. All three clips are posted below, in order.

Original spot:


Apology for the apology: