Brooks Brothers Made an Ad Star Out of an Instagrammer and His Great Looping Selfies

You remember Mike Mellia. In early 2016, we wrote about the New York City fashion photogapher’s wonderful “selfie a day” project on Instagram, in which he posed for cinemagraph-style looping videos with wry captions—set pieces from a luxurious if fictional existence, featuring a character caught, in Mellia’s words, between “unbridled megalomania” and “the everyday doldrums.”