Brooks Brothers Made an Ad Star Out of an Instagrammer and His Great Looping Selfies

Inside Mike Mellia's striking outdoor ads in NYC

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You remember Mike Mellia. In early 2016, we wrote about the New York City fashion photogapher’s wonderful “selfie a day” project on Instagram, in which he posed for cinemagraph-style looping videos with wry captions—set pieces from a luxurious if fictional existence, featuring a character caught, in Mellia’s words, between “unbridled megalomania” and “the everyday doldrums.”

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