British Restaurant Bakes Customer Stories Directly on Its Dinner Plates

Ad agency's modern take on Irani café tradition

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In our age of virtual sharing gone berserk, here's a refreshingly tactile effort by a British ad agency. For new restaurant Dishoom, OgilvyOne U.K. is collecting customer stories through the Internet and baking the best ones into Dishoom's dinner plates—each one nicely designed in a way that fits that particular story.

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