Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
It's no secret that the magazine business stinks these days. Cue British glossy Gardners' World, which just published a scratch-and-sniff issue, the latest example of print media grasping for ways to capture readers' attention. Along with a lavender-scented cover, the new Gardners' World boasts an insert card with three additional aromas: tomato leaf, violet and a "mystery scent" for readers to figure out. It's compost, right? I bet it's compost. Cheeky old sods! Anyway, major kudos to Gardeners' World—its plan profoundly reeks! Um, of innovation.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in