British Gardening Magazine Unveils Scratch-and-Sniff Issue

Aroma of innovation or desperation?

It's no secret that the magazine business stinks these days. Cue British glossy Gardners' World, which just published a scratch-and-sniff issue, the latest example of print media grasping for ways to capture readers' attention. Along with a lavender-scented cover, the new Gardners' World boasts an insert card with three additional aromas: tomato leaf, violet and a "mystery scent" for readers to figure out.

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