British boobs develop breast-milk ice cream

Ever wake up in the night with an insatiable craving for breast-milk ice cream? I do all the time, and I’ve been working on it in therapy. But maybe I’m not so crazy after all. Ice cream made from human breast milk has been selling for more than $20 a dish at the Icecreamists restaurant in London. They’re calling it “Baby Gaga.” According to the Daily Mail, “The recipe blends breast milk with Madagascan vanilla ponds and lemon zest.” Sounds tasty. Plus: “A costumed Baby Gaga waitress serves the ice cream in a martini glass.” I wouldn’t have it any other way! Unfortunately, some milquetoasts (note the lactic wordplay) objected to this—and managed to get the stuff banned due to health concerns. Boo! The whole episode may seem distasteful, but it could be viewed as a wholesome step up by Icecreamists, last spotted promoting its supposedly libido-boosting Sex Pistol cocktail with ads featuring “Queens of Cream” squirted with chocolate and vanilla. Classy!

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.