Bridgestone's Super Bowl ad plan still fishy

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Bridgestone is sponsoring the Super Bowl halftime show, starring those ancient mariners of rock, the Who. So, perhaps it's fitting that one of the tire maker's in-game spots from The Richards Group features a whale. (Yes, that opening was a stretch, but I'm rushing. After watching the Damaris lingerie clip a few dozen times, I've gotten a little behind, so to speak.) In "Whale of a Tale," three dudes speed down the highway with a whale hanging out the back of their truck.

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