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Here's a nifty way to get the average magazine peruser to put a product sample to good use.
Neutrogena and agency DM9DDB worked with Brazilian weekly Caras to create a special cover featuring actress Giovanna Ewbank. The issue also came with a set of Deep Clean wipes, so readers could rub the makeup off her face.
Studies have shown that when you actually touch and handle a product, you feel a connection to it and are even willing to pay more for it.
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