This Brand Put 16 Cameras in a Family’s Home for 2 Weeks and Made Ads From the Footage

Small moments are everything in CHI's work for TalkTalk

How do you shoot real, authentic, unscripted footage of a family for your advertising campaign? Set up a bunch of cameras around their house, and then go away for a long time—so the family can (mostly) forget about the cameras, and you, and just be themselves.

@nudd Tim Nudd is a former creative editor of Adweek.