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Will British bottled-water purveyor Drench and ad agency CHI & Partners make a creative splash as they follow up their sublimely freaky "Cube Head" spot from last year? The new ads, for the Juicy Drench line, are set in the time-honored scientific lab, but they never match the inspired outre lunacy of the earlier effort. Sure, it's patently unfair to compare them, so that's exactly what I'll do. The cube ad worked so well because it presented a single supremely weird creation—a guy manipulating his Rubik's puzzle-style head to to get a drink—in an otherwise ordinary subway station.
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