Dares You to Stay at 7 of America’s Most Haunted Hotels

W+K's chillingly beautiful Halloween ads

Halloween is always a good time for frightfully dark ad campaigns. And Wieden + Kennedy in Amsterdam has delivered one of the most gorgeously creepy efforts this year—a series of movie-style posters for that dare you to stay at seven of the most haunted hotels in America. The properties, listed below, are all apparently inhabited by ghosts—and all get amazing hand-painted posters courtesy of renowned illustrator Akiko Stehrenberger.

• The Queen Anne Hotel in San Francisco

• The 1886 Crescent Hotel in Eureka Spring, Ark.

• The Gettysburg Hotel in Gettysburg, Pa.

• Hotel Galvez in Galveston, Texas

• The Historic National Hotel in Jamestown, Calif.

• The Stanley Hotel in Estes Park, Colo.

• The Vinoy Renaissance Hotel in St. Petersburg, Fla.

The posters will roll out in movie-theater lobbies across the country beginning Oct. 25. The copy at the bottom of each ad, designed like movie credits, is wonderfully written, too—see larger details of those blurbs, along with the full posters, below.

There's also a TV commercial focusing on the Queen Anne Hotel, where room 410 is supposedly haunted by Miss Mary Lake, the headmistress of a school that used to be housed at the property. An online partnership with Fandango extends the experience.

"From The Shining to Psycho, accommodations have played a key role in the cinematic history of horror," said W+K executive creative director Mark Bernath. "It was important for us that the work stay true to the genre and pay homage to the content and design that horror fans crave. It takes a really brave client to make a truly scary advertising campaign—one that I hope will be appreciated by a very specific audience who have already opted into having the daylights scared out of them."

A closer look at the "credits" sections of the posters:



CMO: Paul Hennessy

Brand Director: Cort Cunningham

Agency: Wieden + Kennedy, Amsterdam

Executive Creative Directors: Mark Bernath, Eric Quennoy

Creative Directors: Zach Watkins, Gen Hoey

Art Director: Craig Williams

Copywriter: Zach Watkins

Head of Production: Erik Verheijen

Agency Producer: Elissa Singstock

Planner: Daisy Andrews

Group Account Director: Jordi Pont

Account Director: Courtney Trull

Account Manager: Alex Allcott

Art Buyer: Maud Klarenbeek

Digital Producer: Matthew Ravenhall

Project Manager: Jackie Barbour

Business Affairs: Justine Young

Media Buy: Wieden + Kennedy, New York

Production Company: Concrete Films

Director: Mark Bernath

Director of Photography: Maxime Alexandre

Producer: Hani Salim

Editing Company: Wieden + Kennedy

Editor: Julien Maingois

Audio Post: Grand Central Recording Studios

Sound Designer, Mixer: Raja Sehgal

Sound Design: Grand Central Recording Studios

Artist, Title: Raja Sehgal

Postproduction: MPC, Amsterdam

Flame: Lise Prud-Homme

Telecine: George K

Producer: Gerben Molenaar

Illustrator: Akiko Stehrenberger

Agent: Helene Polverelli, H Represents

Join the foremost brand marketers, such as Marc Pritchard, Brad Hiranaga, Kory Marchisotto and more, for Brandweek Masters Live on Sept. 14-17. Secure your pass and learn from the brand masters.

Recommended articles