Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Two odd creative approaches have cropped up: Blue Shield of California is placing street booths in several cities with cut-out holes for people to poke their heads through and tell tales of health-insurance mismanagement. Meanwhile, Yahoo! intends to launch a musical newscast. (Perhaps owing to the competitive nature of the online search wars, Yahoo! honchos neglected to Google “Cop Rock” or Adam Sandler’s “Opera Man”.) Both the Blue Shield and Yahoo! ideas are … interesting.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in