Blue cat pressures dude to eat his Smarties

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

JWT in Toronto presents a blue talking cat for Smarties. The ad touches on several animal themes we've seen here on AdFreak of late. The cat has a weird accent, like the seal in that Irish radio-station spot. And there's a trippy mind-control vibe, à la Maynard the psychedelic moose. Now, humans generally don't need mind-controlling critters to make us eat candy. We'll do it voluntarily. With candies that taste good. Which, sadly, leaves out Smarties, which taste like they came packaged

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in