Bloody hell, U.K.’s ‘bloody’ ban is lifted

The U.K. has reversed its decision to ban the word “bloody” from Australia’s “Where the bloody hell are you” tourism campaign. Australia’s tourism minister had to make an urgent visit in person to the U.K. to explain to the British something they already knew—that the word “bloody” was meant to be cheeky and friendly, not offensive. According to the Sydney Morning Herald, the U.K.’s Broadcast Advertising Clearance Centre “had given the word a ranking of 27 on its list of most offensive words, behind ‘crap’ and just ahead of ‘God.’”