BK will ease your king-size tongue erection

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Burger King and Crispin Porter + Bogusky move into questionable territory with this new spot, “Tongue,” selling the chain’s Cheesy Tots. In it, the hero wakes up with a case of “morning tongue” popping up through his bed sheets. He tries to hide the problem until he can get to BK for a little release, as a voice reassures: “Nothing to be embarrassed about. It’s just your body building up excitement overnight for hash browns filled with cheese.”

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