Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Remember how popular those 10-foot-tall inflatable SpongeBob’s were with crooked cartoon fans late last year? Well, Wunderman, the direct agency behind that Burger King promotional tie-in with the SpongeBob SquarePants Movie, has crafted a similar effort for Burger King’s Star Wars instant win games. Beginning this week, huge inflatable Darth Vaders will be perched atop BK restaurants across the country, complete with a moving light saber and heavy breathing. Given the fact that nearly 100 SpongeBobs were stolen at the end of last year, this promotion seems to be begging for trouble.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in