Bing Ad Celebrates Kevin Pearce's Return to Snowboarding

But should it be re-edited following another skier's death?

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It's been a long two years for Kevin Pearce, the American snowboarder who was critically injured on New Year's Eve in 2009, suffering a traumatic brain injury when he hit his head on the halfpipe in Park City, Utah, while on a training run. Pearce almost died, but he has since made a remarkable recovery, which culminated in his recent return to the slopes. The whole story is told—narrated by Pearce himself—in the new Bing ad below, from the Portland, Ore.,

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