Billy Dee needed to resolve Colt 45 ad fuss


Liquor ads in Philadelphia have come under fire for, can you imagine, being too appealing. The specific culprit is Colt 45, whose ads resemble graffiti and depict “comic book-style characters clutching bottles and cans of booze.” The slogan is the old-school “Works every time,” to which they’ve added: “Yo, enjoy our frosty malt beverages responsibly!” Parents are obviously fearful, noting how susceptible children are to bright colors and advocations of prudence. Some in the city are complaining that the ads are appearing in places not zoned for advertising or in neighborhoods like Fishtown, populated by people who apparently don’t need more encouragement to drink. Which is a fair point, really. Living in Philly is hard enough on its own.