Billboard Spits Out Men’s Dress Shirts at the Drop of a Tweet

Ogilvy India stunt

Finally, a billboard that isn't someone's random personals ad. Ogilvy India covered a billboard for clothing brand Allen Solly with shirts, then wired the shirts into a computer that randomly dropped one of them every time someone tweeted the #RainingSolly hashtag. That's just the short version. The casino heist in Ocean's Eleven was less complicated than a full explanation of this stunt. The end result was a giant open-faced vending machine that facilitated public interaction and gave away free stuff, though, so it was well worth their time. Via PSFK. David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.