Billboard Protesting Distracting Billboards Is Itself Too Distracting

Syracuse art project to be nixed

Syracuse University art students erected this saucy billboard as something of a symbolic gesture, but it's reportedly being taken down after drivers complained to the company that owns the space. Not a surprise, really. The project was meant to illustrate how distracting roadside ads can be, but all this board does is replicate the experience it's protesting without inducing any critical thinking from the observer. And really, the whole thing is a big distraction from the real injustice here, which is that it's illegal in a lot of places to park on the shoulder and stare at billboards like this.


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adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.
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