A bikini that just wants you to be healthy

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.


You avoid skin cancer by getting out of the sun. But for a swimwear company, that advice isn’t going to help sell bikinis. Thus, Solestrom has developed an ingenius new product that’s made for the sun but is health-conscious, too: a bikini with a built-in UV meter in its belt, which beeps when its owner needs to seek shadier ground. A Solestrom rep tells Reuters that the meter on the $190 bikini measures UV intensity on a scale from 0 to 20.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in