Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Canada is a great country for cycling, but the bikes aren't going to ride themselves. Well, actually they do in this inventing and intense spot for Cycling Canada from ad agency Innocean, Sons and Daughters director Mark Zibert and effects house Alter Ego.
The goal is to inspire Canadians to get active. The tagline: "Hop on."
Check out the spot and Alter Ego's behind-the-scenes clip below.
CREDITS
Client: Cycling Canada
Agency: Innocean Worldwide Canada
Production Company: Sons and Daughters
Director, Director of Photography: Mark Zibert
Executive Producer: Dan Ford
Producer: Neil Bartley
Editing: Saints Editorial
Editor: Mark Paiva
Assistant Editor: Red Barbaza
Executive Producers: Michelle Rich, Stephanie Hickman
Postproduction, Design, Visual Effects: Alter Ego
Visual Effects Supervisor: Andres Kirejew
Visual Effects: Darren Achim, Steve McGregor, Andrew Thiessen
Computer Graphics Lead: Sebastian Bilbao
Animation: Eileen Peng, Edward Deng, Rob Fisher, Brandon Fernback
Producer: Caitlin Schooley
Executive Producers: Cheyenne Bloomfield, Greg Edgar
...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in