Biker Bee and Friends Swarm a City in Jack Daniel’s Tennessee Honey Ad

In search of a bottle

The Jack Daniel's biker bee is back in this new spot from Arnold in Boston, and this time he brought a whole swarm of friends to tear through a weirdly empty city to find a bottle of Tennessee Honey. The music is less bikery than last time, and I can't say the overall vibe is as effective, but it's short enough to still work. Kinda wish they had to weave through traffic or chase people off the sidewalk, though. The agency says the ad was "pre-released" on Twitter and Facebook and generated more than 10 million impressions before hitting TV. Credits below.


Client: Jack Daniel's Tennessee Honey

Spot: "Swarm"

Agency: Arnold, Boston

Chief Creative Officer: Pete Favat

Executive Creative Director: Wade Devers

Group Creative Director: Pete Johnson

Director of Global Marketing, Jack Daniel's: Carmen D'Ascendis

Creative Director: Jose Luis Martinez

Art Director: Alyssa Wilson

Copywriter: Peter Hughes

Producer: William Near

Assistant Producer: Alex Saevitz

Business Affairs: Maria Rougvie

Planners: Lisa Borden and Angus McCoubrey

Marketing Producers: Paul Nelson, Emily Brooks & Shannon Coletti

Production Company: Smuggler

Production Company Executive Producer: Allison Kunzman

Production Company Line Producer: Michael Schlenker

Director: Laurent Ledru – Psyop

Cinematographer: Robert Elswit

Editorial Company: Lost Planet

Editor: Max Koepke

Colorist: Tom Poole

Sound Designer: Max Koepke, Mike Secher

Sound Engineer: Mike Secher

Animation – Psyop