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A grimly determined bunny (OK, a guy in a bunny suit) gets hassled by some grimly evil Big Tobacco dudes in this grim Barber Martin spot for the Virginia Tobacco Settlement Foundation. Mr. Ears is pressured to leave the forest because the trees are needed to make cigarettes, but of course he doesn't hop away willingly. His tortured cry at the end is in the best Method acting tradition, even if his outsized, floppy feet and cottontail aren't.