The Big Mac, now in hip-hop flavor

News that McDonald’s will pay hip-hop artists $1-$5 every time a radio station plays a song of theirs that mentions a Big Mac is unusual only in that McDonald’s is owning up to it. Product placement has been a staple of hip-hop songs for years, from “Pass the Courvoisier” to Lexus, Timbaland, Cristal and a multitude of other names, and that’s not likely to change soon. And while McDonald’s may be inviting criticism from child obesity groups or begging for a replay of the ludicrous Ludacris vs.