Behold the ‘Donnie Darko’ of insurance ads


Advertising isn’t usually adept at capturing complex emotions, so it was a real pleasure today to see this Farmers Insurance spot by Campbell-Ewald. In showing a man’s reaction to his stolen car, this spot walks a difficult line between sincerity and entertainment. As one of millions of Americans who’ve had a car stolen, I appreciate how the spot illustrates the unique way each of us reacts—often irrationally—to the experience.

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