With this beer, it's all in the belch

So there’s a guy—actually goes by the moniker “The Sound Guy”—in California who is selling the domain name and marketing materials to the product Belch Beer, though not the beer itself, if we’re reading this somewhat wacky press release correctly. The beer, said to be brewed by monks at Northwind Abbey in Belgium, brings on belching because the monks “have renounced all voluntary vocalization.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in