Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Here's the lavish, poetic 90-second brand spot from BBH London that launches a big new British Airways ad campaign—its largest in 11 years. The planed $30 million campaign will largely be about customer service, and introduces a new tagline, "To fly. To serve," which is actually an old line—it comes straight from the carrier's coat of arms.